Following the recent success in NEW YORK – when Mitchell Hops, president and CEO of Montreal-based Group JS International, debuted the first seasonal collection of Badgley Mischka Bridesmaids. February 13 2007, SYDNEY sees the arrival of this stunning collection exclusively at Helen Rodrigues. From the label synonymous with glamorous eveningwear, Badgley Mischka Bridesmaids captures the essence of Badgley Mischka with its sophistication, romance, and nod to vintage Hollywood glamour. Fabrics include satin, satin-faced taffeta, chiffon over charmeuse, and tulle over charmeuse. Each fabric has 10-12 color options, from pastels to neutrals to deep tones. A variety of necklines and skirts are offered. Badgley Mischka’s timeless designs appeal to a range of women, including celebrities Madonna, Catherine Zeta Jones, Jennifer Lopez, Kate Winslet, Sarah Jessica Parker, and Ashley Judd. “We are so excited about the opportunity to have our bridesmaids collection represented by Helen Rodrigues in Australia,” said Flora Marinelli, director of sales for Badgley Mischka Bridesmaids. “Badgley Mischka Bridesmaids offers a more elegant, evening look than the traditional bridesmaid dress. We bring a true luxury designer brand to a category that has a void of luxury designer names.” Press ContactHelen Rodrigues Flora Marinelli Helen Rodrigues Badgley Mischka Bridesmaids02-9904-5700 212-302-1001