One of Israel’s most prestigious fashion brands, Lee Petra Grebenau, is heading to Australia for the first time later this month. Known for its exquisite evening and wedding gowns, Helen Rodrigues has carefully handpicked a selection from the latest bridal collection which will soon be available at the boutique.
The designer, Lee Grebenau, discovered her passion for fashion and art at a young age with her family owning an international textile business. After graduating with honours from ‘Shenkar’ – one of the top fashion design colleges in the world – she then established her couture design house in 2011.
Attracting exclusive clientele by word of mouth thanks to her signature couture craftsmanship and hand-sewn embroideries; Grebenau’s gowns are now sold in over 11 countries including the USA, UK, Canada, Singapore, Hong Kong and most recently Australia.
According to Grebenau, her early inspirations were female Hollywood screen icons.
“In my youth, I was exposed to old movies my mother was watching. Powerful women like Grace Kelly, Audrey Hepburn and Sophia Loren influenced me, and to this day in my designs I draw inspiration from these characters,” she says. “They represent something which is timeless and that’s what I wish people to think about my designs.”
Grebenau has always been interested in bridal wear, but it wasn’t until she got married herself that it took hold of her. “I’m a real romantic, dreamy person and I enjoy escorting my brides through the process of creating their dream dress and realising their fantasies,” says the designer.
And it’s her combination of special materials and couture craftsmanship that she believes is most evident with her work. “I also love using three-dimensional flowers, beading, Swarovski elements and lace combinations,” she adds.
Once the brand began to be recognised outside of Israel, it wasn’t long before Australian brides had their eye on her designs.
“Once our brand began to be recognised outside Israel, we received a lot of requests from Australian brides. Their only option was to buy online without even measuring, so I'm really happy about the partnership now with Helen and her stunning store,” she says.
Available exclusively at Helen Rodrigues from late July will be a selection of the leading gowns from the stunning Lee Petra Grebenau Swan Lake collection – perfect for anyone looking for impeccable quality and timeless, stylish luxury.
“The Lee Petra Grebenau bride appreciates quality, knows how to recognise the quality of our handwork and is passionate about it,” says the designer. “She is someone seeking a stylish, elegant but also timeless look – a fashion forward bride with a classic touch. Our bride is definitely not one who doesn't want to feel unique with her choices.”
To celebrate the launch of Lee Petra Grebenau in Australia, Helen Rodrigues will be holding an exclusive Trunk Show on the 21st and 22nd of July. Spaces are limited so don’t miss your chance to be one of the first in the country to wear her incredible designs.
For all the Trunk Show details click here and for further enquiries or to book your appointment please phone 02 9904 5700.